Lightweight shampoo that helps enhance volume and restore movement to flat, fine colour-treated hair.
Pureology Pure Volume Shampoo helps enhance volume and restore movement to flat, fine colour-treated hair with key ingredients Wheat Protein and Eucalyptus Leaf Extract and a signature aromatherapy blend of Pink Grapefruit, Wild Rose, and Cedarwood.
• Body-boosting formula helps infuse hair with airy movement, fullness and extraordinary colour protection
• 100% Vegan Formula
• Aromatherapy blend of Pink Grapefruit, Wild Rose, and Cedarwood
Pureology is the #1 Professional Color Care Brand in the US* with formulas that are 100% Vegan. Our patented Antifade Complex® is infused into every formula to help protect color vibrancy and help ensure lasting color payoff. Sunflower Seed, a UV Filter, and Vitamin E help fight color-depleting environmental effects while helping to  ensure lasting shine. Our dual-benefit formulas provide help color protection and customized care to address individual hair needs.