WHAT IS IT?
Nutritive Bain Satin Riche by Kérastase is a rich, nourishing shampoo for very dry hair. This nourishing shampoo cleanses and refreshes dry hair while replenishing moisture and softness. Bain Satin Riche has a white creamy gel texture, especially designed for dry hair. Bottle made of 95% recycled plastic, excluding the cap.
 
BAIN SATIN RICHE BENEFITS:
Up to 58% softer hair*
Up to 85% more shine**
Up to 77% stronger hair***
 
*Instrumental test, immediately after use vs sensitised hair
**Instrumental test, vs pre-washed hair
***Combing test, vs classical shampoo on sensitised hair
 
WHO IS IT FOR?
For all kinds of very dry hair.
 
BUSINESS OPPORTUNITY
When it comes to hair, 'Dryness' is a 'Top 3' characteristic that women are keen to change about their hair today with more than 1/4 of women in the UK claiming that they have dry hair*. Consumers are searching for 'Hair Nutrition' +50%* more vs last year looking for nourishing care for their hair from scalp to ends.
 
*Pro Hair Tracker 2022.
**Google Keyword Planner 2023