WHAT IS IT?
Bain Hydra-Glaze by Kérastase is a hydra-illuminating shampoo for long hair prone to frizz. It's specifically formulated with Hyaluronic Acid, Glycolic Acid and Wild Rose in Oil and delivers dreamy, bouncy, glossy hair.
 
Its high foaming gel-like formula, cleanses scalp and fibre surface to reveal an utlimate clean shine. Smooths hair cuticles to create an ultra-smooth surface.  
Work through wet hair. Rinse thoroughly.
A sophisticated fragrance combining citrus and floral notes. The perfect intersection of cutting-edge haircare technology and perfumery craftmanship creating the ultimate sensorial experience.
 
BAIN HYDRA-GLAZE BENEFITS:
Hair feels longlastingly clean
Up to 4-DAYS Anti-Frizz*
Up to 4-DAYS Glossy hair*
*Consumer test, 103 consumers. 
 
WHO IS IT FOR?
For long hair prone to frizz.
 
SHINE AND SMOOTHNESS PERFECT EQUATION:
Shine and smoothness is a precise equation: it's all about the balance between Cleanliness + Care + Fibre Alignment:
It is key to clean the hair without stripping it of its shine. To provide care that creates a perfect reflective hair surface, without weighing hair down or blurring it's shine. And finally, to align all hair fibres to maximise light reflection.
 
BUSINESS OPPORTUNITY:
Did you know that SHINE is one of the most sought after benefits among Gen Z? Their dream hair is shiny, smooth yet bouncy with a natural movement. Sounds like a paradox, but with the combination of Cleanliness, Care and Fibre Alignment, Gloss Absolu will help give younger consumers dreamy, glossy, bouncy hair, with a lightweight finish. 
 
SERVICE FUSIO DOSE: 
To get that extra gloss, or extra anti-frizz protection, pair Gloss Absolu routine with a special blend of Fusio Dose in-salon.